Task Sheet - Osteopathy Page

Contents

Sports Massage Page Task list

  • Go through this guide and do some research online to learn about sports massage
  • Write 800-1200 words split into 8-10 sections following the condition page structure below
  • Give the page an H1 title and URL 'Sports Massage in [location]'
  • Put the sections into the page using content section templates. 1st section text on left, 2nd text on right and so on
  • Insert a common section from the templates in between every 2 content sections
  • Insert a "from our blog" section if appropriate, pulling in posts about sports massage
  • For each content section fInd an appropriate image from Shutterstock
  • Mark up each image with alt tag and title, and give it a caption
  • Link to internal pages on the website wherever appropriate
  • Add 10-15 (preferably) outbound links to high authority sources.
  • Optimise the title tag and meta description using Yoast, and give the page an appropriate featured image

Page Structure and Section Ideas

Introductory Section

  • Title the section Sports Massage in [location]. Caption the image We provide sports massage in [location].
  • State that they are [service] clinic in [location] e.g. we are a physiotherapy clinic in Birmingham offering sports massage alongside a range of other physio services
  • Add secondary optimisations i.e. what conditions they specialise in and other locations they target
  • State booking method with link (booking is easy with our online system, etc)
  • Flesh out the section with other USPs

Middle Sections - About Sports Massage

  • Explain some things about sports massage. Don’t try to go into too much depth and keep it all relevant to the person who either wants to know a bit more about the therapy before booking or just wants to do a bit of due diligence on the quality of the service before booking.
  • The voice is more important than what you say. It should come across elegant, authoritative and professional, and funnel the user into confidently booking an appointment with faith in the clinic.
  • Some ideas on sections:
    • What is sports massage?
    • When should I have a sports massage?
    • Does sports massage hurt?
    • What techniques does sports massage use?
    • What training do sports masseurs have?
    • How does sports massage help?
    • How often should I have a sports massage?
    • Should I book a sports massage or [other therapy offered by the clinic]

Wrap Up

  • Having described various aspects of sports massage, we now wrap it up by emphasising again what a great clinic it is.
  • In another 1-2 sections, wrap it up much like the first section, reiterating primary and secondary optimisations, USPs and booking link
  • Some ideas on section titles:
    • Sports massage at [client’s business name]
    • What to Expect / Your First Appointment
    • Booking an Appointment
  • Whatever you call the section(s), we’re really just wrapping it up with more USPs, optimisations and calls to action

Useful Links / Resources

  • A useful links section is good for SEO but not always quite so relevant to sports massage as some other treatments or conditions.

Blog Section

  • Add a blog section somewhere pulling in any posts tagged ‘sports massage’ from the client’s blog. Obviously this only applies if the client has a blog!

Common Sections

  • These will be pre-built for you as templates. Drop one in after every 2 content sections, whichever you feel are most appropriate for conversion.
  • If you’re doing several pages on the same website, mix up the structure so the visitor sees different common sections on each page.

Choosing Images

General Information

  • Use our Shutterstock account to find appropriate images for the page
  • Try to include diversity of age / race / gender / etc. for general images. For clinicians be mindful of the client’s identity – for example if the client is a male physiotherapist operating a 1-person clinic then using images of female physios treating people could be insensitive to the client and misleading to the potential patient.
  • Always avoid stethoscopes, white coats and x-rays
  • Download the 1000px wide option from Shutterstock, not the really big one or the 500px wide one
  • Imagify should already be set up on the website to optimise the image automatically
  • Add an appropriate caption for the image

Linking

  • Linking is crucial for SEO and useful for the visitor.

External Links

  • Include 10-15 external links to high authority sources which you can find on the condition guide page. More is acceptable if appropriate
  • Link any words which might need an explanation to a page explaining them. For example: Sciatica is caused by inflammation of the sciatic nerve. This is typically due to a herniated (slipped) disc, but can also be caused by conditions such as spinal stenosis or scoliosis.
  • You might also include a “further resources” or “useful links” section at the end listing some of the links from the condition guide.
  • Ensure that all external links open in a new tab.

Internal Links

  • Link to internal pages on the website wherever you can, for example when mentioning the clinic link to the clinic page, when mentioning the treatment link to the treatment page, when mentioning other conditions the clinic treats link to their condition pages, and when saying ‘contact us’ link to the contact page.
  • When linking to the clinic page, where you can do so naturally and appropriately include the location, for example: We provide treatment at our Manchester clinic.

Guide to Sports Massage

  • This is a rough guide to get started – there is much more information online. Try not to just regurgitate what’s written here but do some research and really understand what sports massage is, then write something coming from your own knowledge.

What Is Sports Massage

  • Sports massage is not a specific treatment as such but more an approach to massage. Where you might go to a spa and have a massage that’s designed to relax, sports massage typically uses more pressure and is designed to fix your muscles, not for you to relax and enjoy yourself.
  • Sports massage is tailorable to your needs, so let’s say you’re a runner and have sore legs, you could just have a sports massage on your legs and not the rest of your body.
  • There’s no hard and fast rule about when or how often to get a sports massage. Some people will do it pre- or post- a sporting event, some people will do it regularly and so on. It’s for the individual to decide what’s best for them.
  • Anyone can get a sports massage, it’s not just for sports people. It can also help if you have general aches and pains or sore or tight muscles.

How Does it Work / What Are the Benefits

  • Research “knots” aka “trigger points” – this is when you get highly localised tightness is a muscle. Sports massage can work out these knots, increasing blood flow, promoting healing and less likelihood of future injury.
  • General relaxation in muscles
  • Greater range of motion, better muscle efficiency and performance, less likelihood of future injury
  • General feeling of relaxation which can also lead to better sleep and recovery, better performance, etc.

Techniques

  • This is a little contrived because they’re all just basically putting your hands on and doing a massage, but breaking it down looks good for the potential patient and gives us an opportunity to create some outbound links for SEO.
    • Soft tissue work
    • Myofascial release
    • Trigger point techniques
    • Deep tissue massage

Qualification, Regulation and Training

  • There is no particular accreditation or qualification for sports masseurs as such because it can be performed by many different types of therapists
  • Refer to the client’s particular therapy (osteopathy, physio, etc) to talk about the qualifications and accreditations they have

Useful Links and Background Reading

  • Google sports massage and do some research for yourself. Try to familiarise yourself with everything sports massage is and write from a position of knowledge

Previous Pages

https://www.niallmcphysio.com/sports-massage
Chris

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